Going to the lecture today by Nathan Shedroff was one of the best experiences I have experienced in my life. This person knows what he is talking about in the back of his hand. I wish his lecture was longer. Anyway, let me share with you few of the things he talked about today. Design, sustainability, business are three different circles. They all have to merge over each other to have a higher success. The overlap of these three circles is experience. The center of the experience is meaning. Meaning has four inner categories which are value, emotion, price, and feature. All these are a lot of information to be discussed. I just mentioned them so you can see the big picture. If we focus on the meaning we will be successful designers.
Let’s talk about sustainability since it’s a very important concept. Sustainability is has three inner categories which are financial, social, and ecological. As you noticed the financial is the first one because it’s the most important. He said if you want to succeed in creativity and have sustained design, cut off two zeros from the budget. Social is us human. The design must make something easier to use, friendlier, and as simple as possible. Ecological is the natural system. When designing you take in consideration of the materials being used. How is it going to affect the next generation. It must be easy to be recycled. We have to take all these in consideration to be able to succeed. I want you to think about this question maybe for the next ten years or so. What is a more sustainable world would look like? If we are able to answer this question we will be able to live a better life.
No comments:
Post a Comment